All posts filed under: Opinion

What Hollywood Can Learn from BEAUTY AND THE BEAST’s Record Opening

Beauty and the Beast, a musical, a fairytale and a film targeted primarily as a female audience, took $170m in the US this weekend. That’s the sixth biggest opening in US box office history, trailing behind a Star Wars, a Jurassic Park and three Marvel movies. Basically, it’s the biggest film ever that isn’t just men playing with toys. It’s women playing with toys! Of that top 6, Beauty is one of the weaker films: it’s unoriginal, lacks fresh energy and features a truly terrible performance from Emma Watson (keep in mind, this beat the openings of EVERY Harry Potter movie). So why did audiences flock in their millions to this release? Here’s a few takeaways from its success…

The Political Quandaries of SPONGEBOB SQUAREPANTS

Nickelodeon’s Spongebob Squarepants is arguably one of television’s most thematically-rich shows. Exploring the lives of a diverse population of undersea inhabitants, the show has found enormous appeal with adults due to its extremely unique blend of brilliant wit, visual experimentation and delightful characters. Let’s explore a few interesting topics examined in the show.

Can Disney’s PIRATES Outlive Jack Sparrow?

Disney’s fifth Pirates of the Caribbean adventure, after much delay, arrives six years after the fourth in May 2017. But when the film debuted its second teaser during Sunday night’s Super Bowl, Johnny Depp’s Captain Jack Sparrow was shown shockingly minimally. This comes after he was absent entirely from December’s first trailer. Both trailers have been met with praise and excitement: might this film’s marketing be better off without Depp?