Month: March 2017

What Hollywood Can Learn from BEAUTY AND THE BEAST’s Record Opening

Beauty and the Beast, a musical, a fairytale and a film targeted primarily as a female audience, took $170m in the US this weekend. That’s the sixth biggest opening in US box office history, trailing behind a Star Wars, a Jurassic Park and three Marvel movies. Basically, it’s the biggest film ever that isn’t just men playing with toys. It’s women playing with toys! Of that top 6, Beauty is one of the weaker films: it’s unoriginal, lacks fresh energy and features a truly terrible performance from Emma Watson (keep in mind, this beat the openings of EVERY Harry Potter movie). So why did audiences flock in their millions to this release? Here’s a few takeaways from its success…