So this Friday was, for millions of Star Wars fans rich and poor around the world, “Force Friday”. “Force Friday” was a genius marketing stunt pulled by Disney to attract major interest to their line of Star Wars: The Force Awakens toys and merchandise… over 3 months before the film is released! Our editor, Lucien, headed along and bought himself a Kylo Ren replica hilted lightsaber.
He is now insisting on being called Ky-Lu Ren. Let’s hope the Dark Side isn’t getting to his head….
Star Wars: The Force Awakens merchandise is on sale worldwide now. The film hits cinemas December 18.